To brand or not to brand…

UK book retailer Waterstones has been at the centre of a very interesting branding debate in recent weeks. The British media made claims that 3 Waterstones outlets had ditched their name and visual identity and were ‘masquerading’ as small, independent booksellers on high streets in affluent tourist towns where such an image would certainly benefit them. The bookshops were given local names – Southwold Books, The Rye Bookshop and Harpenden Books – they have simple, tasteful exterior signage and there is almost no indication inside that they are owned by [...]

By | March 8th, 2017|Brand|0 Comments

Living your brand

When they hear the word brand, most people immediately think of a logo. Whilst a logo has a part to play, there are many other elements which should be addressed during the creation, growth and maintenance of your brand. When all of the component parts have been brought together, the logo – or brand mark – becomes little more than the tip of the identity iceberg. Here is a fine example of an organisation living its brand. The London Symphony Orchestra LSO’s have thoroughly explored their new visual identity, what [...]

By | January 31st, 2017|Brand|0 Comments

PANTONE loves Dhofar

We are delighted to see PANTONE have chosen Greenery as their 2017 colour of the year. Recently we have been working with Ithraa on Oman's national brand. Brand Oman’s own Salalah Green sends the same positive messages of rejuvenation, abundance and growth. In 2009 Oman embarked upon a national branding project in order to provide a single unifying image with which all private and public stakeholders could identify. The brand mark illustrates the diverse nature of the Sultanate. Ithraa are one of the greatest proponents of Oman’s national brand. This [...]

By | January 2nd, 2017|Brand|0 Comments

Al Hoota Cave character development

We’ve been working alongside the team at Al Hoota Cave getting ready for the re-opening of one of the countries most famous visitor attractions. Along the way we have discovered some interesting characters living in Al Hamra and there are three in particular which we would like you to meet. Laith is the undisputed King of the Cave (though he often needs some help from his friends). He loves it when visitors first spot the incredible rock formation which has given him his name. Don’t forget to ROAR like a lion when [...]

By | June 30th, 2016|Brand|0 Comments