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To brand or not to brand…

UK book retailer Waterstones has been at the centre of a very interesting branding debate in recent weeks. The British media made claims that 3 Waterstones outlets had ditched their name and visual identity and were ‘masquerading’ as small, independent booksellers on high streets in affluent tourist towns where such an image would certainly benefit them. The bookshops were given [...]

By | March 8th, 2017|Categories: Brand|

Reinventing the annual report

It's annual report season, we have a number of reports already booked in to the studio, including a new convert to Lamahat - Al Madina Takaful. Why do you write an annual report? What messages are you trying to communicate? Who reads your annual report? Why do they read it? What do they need to learn from it? Consider these [...]

By | February 16th, 2017|Categories: Uncategorised|

Be our valentine

Much love to you all out there.

By | February 14th, 2017|Categories: Uncategorised|

Living your brand

When they hear the word brand, most people immediately think of a logo. Whilst a logo has a part to play, there are many other elements which should be addressed during the creation, growth and maintenance of your brand. When all of the component parts have been brought together, the logo – or brand mark – becomes little more than [...]

By | January 31st, 2017|Categories: Brand|

What is CSR?

We are often asked by our clients to assist with their corporate social responsibility (CSR) programmes. CSR is a fairly recent concept, described here by the Financial Times: Movement aimed at encouraging companies to be more aware of the impact of their business on the rest of society, including their own stakeholders and the environment. Corporate social responsibility (CSR) is a [...]

By | January 14th, 2017|Categories: CSR|Tags: |

PANTONE loves Dhofar

We are delighted to see PANTONE have chosen Greenery as their 2017 colour of the year. Recently we have been working with Ithraa on Oman's national brand. Brand Oman’s own Salalah Green sends the same positive messages of rejuvenation, abundance and growth. In 2009 Oman embarked upon a national branding project in order to provide a single unifying image with [...]

By | January 2nd, 2017|Categories: Brand|Tags: , |