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So far Lamahat has created 8 blog entries.

To brand or not to brand…

UK book retailer Waterstones has been at the centre of a very interesting branding debate in recent weeks. The British media made claims that 3 Waterstones outlets had ditched their name and visual identity and were ‘masquerading’ as small, independent booksellers on high streets in affluent tourist towns where such an image would certainly benefit them. The bookshops were given local names – Southwold Books, The Rye Bookshop and Harpenden Books – they have simple, tasteful exterior signage and there is almost no indication inside that they are owned by [...]

By | March 8th, 2017|Brand|0 Comments

Reinventing the annual report

It's annual report season, we have a number of reports already booked in to the studio, including a new convert to Lamahat - Al Madina Takaful. Why do you write an annual report? What messages are you trying to communicate? Who reads your annual report? Why do they read it? What do they need to learn from it? Consider these questions and then ask yourself if your last annual report really met the brief. Your report contains information that you want to share and so it is important that it [...]

By | February 16th, 2017|Uncategorised|0 Comments

Be our valentine

Much love to you all out there.

By | February 14th, 2017|Uncategorised|0 Comments

Living your brand

When they hear the word brand, most people immediately think of a logo. Whilst a logo has a part to play, there are many other elements which should be addressed during the creation, growth and maintenance of your brand. When all of the component parts have been brought together, the logo – or brand mark – becomes little more than the tip of the identity iceberg. Here is a fine example of an organisation living its brand. The London Symphony Orchestra LSO’s have thoroughly explored their new visual identity, what [...]

By | January 31st, 2017|Brand|0 Comments

What is CSR?

We are often asked by our clients to assist with their corporate social responsibility (CSR) programmes. CSR is a fairly recent concept, described here by the Financial Times: Movement aimed at encouraging companies to be more aware of the impact of their business on the rest of society, including their own stakeholders and the environment. Corporate social responsibility (CSR) is a business approach that contributes to sustainable development by delivering economic, social and environmental benefits for all stakeholders. It can be a duplicitous beast and some cynicism exists about the motivating [...]

By | January 14th, 2017|CSR|0 Comments

PANTONE loves Dhofar

We are delighted to see PANTONE have chosen Greenery as their 2017 colour of the year. Recently we have been working with Ithraa on Oman's national brand. Brand Oman’s own Salalah Green sends the same positive messages of rejuvenation, abundance and growth. In 2009 Oman embarked upon a national branding project in order to provide a single unifying image with which all private and public stakeholders could identify. The brand mark illustrates the diverse nature of the Sultanate. Ithraa are one of the greatest proponents of Oman’s national brand. This [...]

By | January 2nd, 2017|Brand|0 Comments

Influencer: eL Seed

We are keen followers of this phenomenal artist. Using Arabic script he has made a name for himself as a world leading practitioner of Calligraffiti, an art form combining typography and graffiti. Of Tunisian origin, he travels all over the world creating vast pieces of inspirational art in public spaces. Recently he has been in Cairo where his art transformed a community and projected a powerful social message. In the neighbourhood of Manshiyat Nasr in Cairo, the Coptic community of Zaraeeb has collected the trash of the city for decades [...]

By | September 30th, 2016|Art|0 Comments

Al Hoota Cave character development

We’ve been working alongside the team at Al Hoota Cave getting ready for the re-opening of one of the countries most famous visitor attractions. Along the way we have discovered some interesting characters living in Al Hamra and there are three in particular which we would like you to meet. Laith is the undisputed King of the Cave (though he often needs some help from his friends). He loves it when visitors first spot the incredible rock formation which has given him his name. Don’t forget to ROAR like a lion when [...]

By | June 30th, 2016|Brand|0 Comments